If you run a small business, you know how hard it can be to grab users’ interest online. Facebook, Twitter, YouTube and other social sites have become crowded with companies and individuals trying to push content and engage consumers. Thankfully – according to research by Buddy Media - there is a best time for marketers and promoters to engage consumers on social networks – at the end of the week.
This Mashable article (posted on April 8th) says small businesses are more likely to see users engaging with content posted on sites like Facebook and Twitter on Thursdays and Fridays. The reason for this is because as the work week winds down, people are transitioning mentally from a “work-to-play” mindset. And because social networking sites are perfect destinations for real-time content – breaking news, weekend specials or viral videos (and of course your friends) – people are more likely to click-through content posted near the end of the work week. Put simply, people love Fridays – they’re more likely to read, “Like” and/or share your content because they have less on their plates.
So here’s the question: How can a small business best utilize its social presence online during the work week?
Avoid posting/sharing too much content on Monday mornings or any other time during the week that your content will be drowned out. Instead use this time to monitor conversations, play the customer service role and prepare more important social content to share later in the week. Remember, you should always utilize social – just don’t go overboard early in the week when people are just getting back to work and users’ news feeds will be cluttered with marketing messages. Know your target audience and what times they’re most likely to be on social networking sites and use that knowledge to your company’s advantage.